Copper Star Beef with Matt Herrington

What is Copper Star Beef? Well, in short, it's Arizona beef raised by Arizona ranchers harvested for Arizona consumers. However, to give you more information, Copper Star Beef is a voluntary quality standards program focused on genetics for efficiency and marbling, optimal livestock health, and low stress management coupled with Beef Quality Assurance practices to produce a great local product. Join myself and Matt Herrington, the visionary behind Copper Star Beef, to learn more about how you can participate, how it can help your bottom line, and why Matt started working on this in the first place.